With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 210 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations.
The heart of the Zurich brand
Our heritage is about helping customers understand and protect themselves from risk. Since 1872 we have been applying our expertise and experience so that our customers can have the very best protection for the things they value. This is our mission and the timeless idea behind our brand. It is also the authentic truth that has been and always will be at the heart of the Zurich brand.
Putting customers’ needs at the centre of our business
Zurich is shaped by its values. It is a company committed to succeeding in the long run and in putting customers' needs at the center of its business. This will not happen without a strong brand, one that clearly defines who they are and what they stand for.
For Zurich its brand is not just about advertising or a logo: it’s about connecting better with all its audiences. It's about what we do every day, through the way we communicate with our customers, with each other, and with the wider world. Ultimately the brand is a reflection of who we are as a company and is brought to life by Zurichers in every aspect of our daily work